A hybrid event must ensure an enjoyable experience for the attendees and simultaneously inform them about a product, service, or specific topic. By following the right practices, you can easily achieve your goals like promoting a product or service, spreading awareness on a topic, and more. But, you should avoid repeating some common mistakes in your hybrid event in Singapore to get the expected results. We have explained the top ones below. So, let's have a look!
5 Things To Avoid During An Hybrid Event in Singapore
Using RTMP Protocol For Streaming
The Real-Time Messaging Platform (RTMP) protocol is widely used for live streaming during hybrid events. It has become mainstream to use this protocol, but it has a lot of flaws. Firstly, it doesn't allow two-way communication. So, your virtual audience can't interact with the in-person attendees.
Secondly, it includes a 30-second delay in communication. It means that whatever is happening in the event will be broadcasted with a delay to the audience. It creates a difference between a virtual audience and an in-person audience.
To avoid this problem, you should hire a reputable event management company for your hybrid event. They can use a better protocol so that you and the audience don't have to make any compromises.
Not Paying Attention To Branding
Establishing proper branding for your business should be your top priority in a hybrid event. Additionally, the way of branding should be constant for both virtual and in-person attendees. This way, you can effectively keep both audiences together and promote your product or service effectively.
Keep in mind that the branding is not limited to adding your company logo and watermark to the presentation slides! There are numerous elements that can subtly promote your brand without deviating from the core topic. If you really want to take your hybrid event in Singapore to the next level, reach out to a reputable event planner. This way, you can get proper guidance to facilitate proper branding.
Not Capturing The Attendees' Attention
Not putting effort into keeping the audience engaged with the sessions is one of the biggest mistakes that you can make during a hybrid event. The attendees will not stay with your event for longer, in case they don't find it interactive and interesting.
Today's world is full of distractions. So, the audience will easily lose focus, if you don't put proper effort to keep them interested. It is especially true for the virtual audience. Therefore, you should keep the attendees engaged with polls, Q&As, and gamification to encourage participation from their side.
Not Creating Separate Experiences For Audiences
It may sound like a contradiction to one of the points that we mentioned above. But, curating separate experiences for the virtual and in-person audience, can effectively enhance their engagement levels. Moreover, it fulfils your end goal of assuring an enjoyable experience for every participant.
The need of treating the audience differently emerges because the dynamics are different for both. For instance, a virtual audience is not going to sit for 4-5 hours and watch your event continuously like the in-person attendees. So, you should cast the event multiple times a day, allowing the attendees to join at their preferred time slot.
Similarly, if you are providing the in-person audience with a hands-on demonstration of a particular product, the same can't work for a virtual audience. For this reason, you should provide the virtual audience with an animated explanation of how the product works.
Not Analysing The Statistics
Hybrid events offer you the facility to track user-related data in real time. How many live viewers are watching your event? How many are talking about the event on social media? You have such information at your fingertips. It helps you make instant tweaks and improve your hybrid event.
After changing your strategy, you can effectively compare the number of people who have signed up for a service or pre-ordered your product. This way, you can achieve the desired results from the virtual events.
During a hybrid event, the way of representing things holds equal importance along with offering knowledge & awareness. After going through the above points, you can avoid making common mistakes during hybrid events and ensure good outcomes from them. Additionally, you can reach out to a reputable company for hybrid events in Singapore for expert assistance and make the management easy for you.
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